Mckenna Volkswagen Cerritos
Growth through Social Media & Event Production
April 2024 - July 2025
+1.9K
FOLLOWERS GAINED
76%
ENGAGEMENT GROWTH
3.6K➡126K
IMPRESSIONS AFTER IMPLEMENTING OUR STRATEGY
PERFORMANCE ANALYTICS
FOLLOWER GROWTH
422% Follower growth
powered by consistent event coverage
and content strategy
TOP EVENT REELS
VW ID Buzz
vw eats
VW Cerritos classic cars
APRIL 2024 - August 2025 I managed the store’s social media platforms and events. Each month I created a content calendar for the store that drove engagement and conversation. I captured monthly analytics to show the growth of each account. In the first six months I doubled the stores social following and increased brand awareness and organic traffic to their website.